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The Mac App Store has brought an entire population of Mac users to third-party apps, many of whom may never have found the software otherwise. I've had developers tell me that without it, they would have either gone out of business or (horrors!) would have had to start developing for other platforms in order to survive. Unintended (or perhaps intended) consequencesР”Р„s I said at the outset, the Mac App has been great for many developers. By the end of 2010, it looked dire for many Mac software publishers, so the Mac App Store was a lifeline. Even then, retail sales were a sketchy proposition: publishers ran the risk of having to take back unsold inventory, for example.Р”Р„s Apple ramped up iOS product sales, they learned that iPhone and iPod buyers were more interested in purchasing accessories to go along with their new acquisitions - cases, headphones, and so on - and those began to squeeze out the software on Apple retail store shelves.

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It is, by any measure, a success.Р”Р„nd it came at a time when many Mac app developers were desperately looking for a better way to sell their wares.Р”Р„pple retail stores were one of the very few places that OS X developers had a reliable place to set boxes on store shelves, unless they had the resources to produce cross-platform products that could also be put on the shelves of retailers who sold PC boxes, like Best Buy. Within 24 hours a million apps had been downloaded later that year Apple reported that 100 million apps had been downloaded. The Mac App Store opened with a bang in January, 2011. 'It won't be the only place, but we think it'll be the best place.' 'It's going to be the best place to discover apps, just like it is on the iPhone and the iPad,' said Jobs. Jobs said that the Mac App Store wasn't there to replace other ways of download software, though it was clear that Apple's intention was to compete.

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